Vocalize: A Revolutionary Approach to Generating New Business

Research Center

General Smartphone Usage

Smartphones have become an integral part of users' daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.

  • 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
  • 72% use their smartphones while consuming other media, with a third while watching TV
  • 93% of smartphone owners use their smartphones while at home

Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites

Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)

88% of those who do a Local Mobile Search take action within a day.

Global Information Seekers

Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.

  • 95% of smartphone users have looked for local information
  • 88% of these users take action within a day, indicating these are immediate information needs
  • 77% have contacted a business, with 61% calling and 59% visiting the local business