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Local Business Revolution
73% of activity online is in one way or another "related to local content". -Google 5/07
For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research. -MIT Technology Review, April 2005, "E-Commerce Gets Smarter"
97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as "Shop Online, Purchase Offline". -NPD Group
New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.
Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
70 percent of online searchers will use local search to find offline businesses.
The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. -Research by Kelsey Group
43% of search engine users are seeking a local merchant to buy something offline.
54% of search users have substituted Internet/search for the phone book.
Source: comScore Networks
The Kelsey Group reports that 74 percent of Internet users perform local searches.
There are approximately 300 million searches per day for information on the Internet. -Nielsen/NetRatings 2005
60% of activity online is one way or another "related to local content" (Google 5/03) - For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research. -MIT Technology Review, April 2005, "E-Commerce Gets Smarter"
97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as "Shop Online, Purchase Offline". -NPD Group
117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004. -comscore qsearch, 01/2004-4/200
25% of ALL commercial Internet searches are conducted by users looking for local merchants. -Kelsey-Bizrate 2004
35% of ALL searches are "local". -DM News
Social Media Revolution
Social Media ROI: Socialnomics
The above videos were created by Erik Qualman, a social media expert and author of Socialnomics: How social media transforms the way we live and do business.
7 Stats on Social Media
- Years to Reach 50 million Users:
- Radio (38 Years)
- TV (13 Years)
- Internet (4 Years)
- iPod (3 Years)
- Facebook added 100 million users in less than 9 months
- iPhone applications hit 1 billion in 9 months
- If Facebook were a country it would be the world's 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama
- 78% of consumers trust peer recommendations
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook ... daily
- The fastest growing segment on Facebook is 55-65 year-old females
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
7 Qoutes on Social Media
"Using Facebook has definitely had an impact on our sales… We've been using it to communicate directly with customers when something comes into the shop that we know they would like."
Linda Walsh Owner of Clementine
in West Seattle
"We've increased our social media presence in the last year and it's been a really effective channel for us – helping us connect with new and existing customers and keeping them updated on our deals and events."
Jane Park CEO of Julep Nail Parlor
"Small businesses have some huge advantages in social media over the Walmarts of the world. Businesses like this karaoke company for example, are nimble enough to go out, shoot video, and turn it out the next day to their YouTube channel. They also have a much easier time personally connecting with their audience because, more likely than not, they know the majority of them personally."
Li Evans
"Consumers are adopting social media relatively fast, with 17% of all shoppers planning to use social media- Facebook, MySpace and other online gathering and communication places- when they shop for gifts."
Deloitte Survey
"It's one of the greatest emerging communication channels out there. This is a way people can stay connected with the brand in a way they've never been able to before."
Greg Ahearnm SVP of Marketing and e-commerce for Toys "R" Us speaking about Twitter
"Consumers are turning to mobile, online and social media…Retailers should consider harnessing this activity to turn browsers into buyers with one-click access to coupons, promotions and purchasing tools."
Stacy Janiak Vice Chairman and US Retail Leader, Deloitte
"Facebook is a natural way for us to reach our loyal customers and 'fans' to reward them with an exclusive opportunity and fun way to shop and take advantage of Sears Black Friday Deals."
Don Hamblen Chief Marketing Officer for Sears
Success Stories
Learn how a local mattress retailer leveraged social media in order to gain an advantage over the competition.
“ ... I can't believe what a difference Vocalize Interactive made with our site's online presence. They truly took it to a whole new level! ”
- Jesse Torres, Manager
TheSleepBetterStore.com
Read more success stories »